We build
with founders

We bring clarity and reduce complexity

We are looking for missionary entrepreneurs with a humble drive and passion to deliver value to customers.

We are industry agnostic and work with B2B and B2C companies. Your business can range from an idea stage to a well-funded growth company.

You can be a first-time entrepreneur or a team of company builders. Come as you are. We work with all types of founders. Just be authentic with high integrity and honesty.

Venture building is a marathon but often it feels like a series of sprints. We care deeply about building value in the long run. Yet, our focus is on the day-to-day practicalities.

We bring clarity and big picture thinking to everyday decisions while reducing complexity.

Our focus is on everyday smart decisions

We value

Passion and dedication
Integrity and honesty
Can-do attitude
Openness and directness
Long-term thinking

We are passionate about building a better future with growth companies that scale and have a positive impact. That’s why we love even the most audacious founder missions.

We drive to accomplish these visions and share the good, the bad and the ugly along the way. Like in life, business is a lot of work, hardship and rough moments. Those moments define your resilience and trust. And these, in turn, make you a long-term partner in a journey.

Ultimately, success is based on all the previous experiences and decisions combined with some luck. We cannot help with luck but the rest is something we do every day.

Our talent is in strategic thinking with common sense and experience

Chairman as a Service

Our level of involvement is very hands-on with varying levels of intensity based on your business needs.

Chairman as a Service is a private and trusted advisory service for entrepreneurs. It offers on-demand and hands-on business support in matters of great importance for the company and its future.

Chairman as a Service requires mutual trust and respect from both parties. It is a long-term relationship that often lasts for years. It combines elements from traditionally different services such as strategic advisory, interim, coaching, mentoring and consulting. It does not replace the official chairman position nor it’s a threat to that role.

In practise, the service is an on-going relationship with continuous dialogue and interaction. It can adapt to your needs and requirements, hands-on business execution included. Consider it as your trusted business partner on-demand.

Every CEO deserves a great chairman…but they seldom do.

Leading an organisation is a lonely role. There are always challenges and the decision making never stops. Yet, running the day to day often takes most of the energy. It leaves very little time for the big picture, the future of any organisation.

CEO and chairman are an ideal partnership. The CEO handles the everyday, and the chairman supporting him and concerning more about the future. The trouble in paradise comes when the chairman cannot commit enough time for his role.

This leaves the CEO juggling between the urgent and necessary. The constant switching between low and high beams is hard. The harder the everyday fog the more energy it takes to use the high beams and pierce through the short them reflections.

The strategic mindset does not like to be around operational worries. If you’re concerned with pressing issues the future feels rather irrelevant in that moment. And even if you have the nagging feeling of omittance it’s easy to ignore.

And this is where the chairman kicks in. He feels the pain, he shares it. He understands the mental pressure to get the daily business done and the drain the future focus requires. His role is to help the CEO and to be more concerned about the future.

Chairman role has less mental constrains to roam free in thoughts and ideas. He doesn’t need to think too much how and what it takes to implement the ideas. The pain of actually executing the plan can filter out good or even necessary actions, often subconsciously.

Kicking butt and offering the oversight when needed is a crucial role. Every great CEO needs that. Or at least the awareness that it will happen if he’s not at the top of his game.

At best, the CEO and chairman are like a jazz band improvising at the stage. Both understand their roles and play accordingly. The result can be something astonishing and the feeling of joint creation and accomplishment can be thrilling.

It’s like a true partnership where you have just become aware of an issue and your partner has already thought out a solution for it. You start a sentence and the other one finishes it.

But this requires effort, trust and experience. Doing the work and being good at it. Learning from mistakes, being brutally honest and most of all humble. Not all decisions are good nor are all the ideas, from anyone. A safe environment to show your vulnerabilities and hesitation, ask for help and admit your shortcomings.

Every CEO has a chairman but is it just a formality? The legal structure and oversight are there for a reason. But fulfilling just the formal necessities is only a starting point. What happens on top of it makes all the difference.


  • Sounding board in decision-making
  • A third-party view on matters
  • Concerns with the big picture
  • Helps in forming the strategy and navigating it
  • Gives honest and direct feedback
  • Provides business opportunities and enhances the overall business prospects
  • Evolves with new requirements
  • Adapts to changing and dynamic situations

Every CEO deserves a great chairman…and now they can have one, as a service.


Our level of involvement can vary based on your business needs and situation.

Level of involvementAdvisoryChairman as a ServiceAd hoc
Meetings (<2h)Monthly (11)Weekly (40) On-demand
Support daysYesYesNo
Partner benefitsYesYesNo
Subscription12 months12 monthsNo
Prices starting fromaskaskask


At what stage should we get you involved?

We have co-founded companies and therefore been part of the whole process from the very beginning. The opportunities and challenges change during the life cycle of a business. We are happy to come in sooner than later. When do you want to start making better decisions?

What’s the compensation model?

Our model reflects the situation of the company. In the early stages, we are heavily equity-based and when the company cash flow sustains it the cash component becomes larger. The equity ratio is usually over 80% of the total.

We are a start-up and short in cash. When should we talk to you?

We are always happy to talk with entrepreneurs and help them with their missions. If you meet our criteria then we can find a model that works for both of us. We are flexible but expect to be compensated fairly. There is no better time than now to start making better decisions.

What are the partner benefits?

We are Amazon AWS Activation partner and can provide $25k/$100k AWS credits for our portfolio companies. For example, Stripe and Hubspot provide start-up discounts for our companies.

Why should we work with you?

You should only do that if you can build a better and more valuable company with us.

Quoting one of our entrepreneurs about our founder: “Results speak for themselves. We’ve gotten funding through his help, avoided fatal mistakes at critical moments, stayed focused, found new partners, new ideas and refined our business strategy into the right direction. Petri is a pleasure to work with. It’s fast, efficient and fun.”

It takes a team or partnership to build something unique and successful.

Let's talk!

Petri Kajander

Managing partner

[email protected]
+358 40 503 1994 / +1 (917) 720-5546

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